Personal Information

We only collect personal information on a voluntary basis. If you choose to join the Do Drop Inns' newsletter service, all that we require are a few simple contact details.

We promise to:

• Only contact you by the method you have selected - by email or by email and mobile text.

• To never pass on your details to any other company without your expressed permission and then it would only be to provide you with an added benefit.

• To always allow you to opt-out and unsubscribe at any time. Each communication from us provides a simple and immediate opt-out option.

• You must be aged 18 or over and it is for this reason that we ask for confirmation of date of birth at the point of registering.

Please note that you do not have to register or opt-in to this service to use our website.

If you have any questions about our privacy promise please use our enquiry feedback form and we'll get back to you at the earliest point.

Privacy Policy

Orchid Pubs and Dining and its subsidiaries ("Orchid Pubs and Dining") believe that addressing consumer concerns about privacy online is important. Orchid Pubs and Dining treats website user information submitted through this Site as privileged and will not abuse this trust by providing this information to any third party. On this page Orchid Pubs and Dining presents the company policy on electronic information gathering.

Confidentiality

Orchid Pubs and Dining does not offer, sell, lease, rent, loan, transfer, trade, publish, or provide any customer information to any third party.

Orchid Pubs and Dining may disclose your personal information to any of its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. All Orchid Pubs and Dining group employees or subcontractors that may come in contact with personal information are bound by a confidentiality agreement to ensure that they exercise the same level of care when handling your personal information.

Collection and Use of Information

By using this Site, you acknowledge and consent to Orchid Pubs and Dining collecting and processing data submitted by you, including the following data:

Personal data (including contact details) submitted in electronic forms on this Site including information provided at the time of subscribing to our news email service, submitting feedback about our business, requesting further information or services or reporting a problem with the Site.

Details of your visits to this Site including, but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access. If you contact Orchid Pubs and Dining, a record of that correspondence may be kept. We may use information held about you in the following ways:

• To ensure that content from this Site is presented in the most effective manner for you and for your computer.

• To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

• To carry out our obligations arising from any contracts entered into between you and us. To allow you to participate in interactive features of this Site, when you choose to do so.

Use of Cookies

Our Site uses cookies (small text files that are sent by websites and stored on your computer) - to store information about your online browsing. We use cookies to help us make the best use of the technology available to us and to enhance your experience of the Site. We will not attempt to link cookies to individuals and we will not share the cookie with any other site. If the use of cookies makes you uncomfortable, we urge you to set your browser preferences to refuse to accept cookies from this Site. Doing so will not affect the information available to you.

• Data Storage

  The data that Orchid Pubs and Dining collects from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for Orchid Pubs and Dining or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. Orchid Pubs and Dining will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

• Data Security

  Orchid Pubs and Dining uses all reasonable security measures to ensure that any and all personal information collected is protected. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.
  
  Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to this Site and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

• Data Quality and Access

  Orchid Pubs and Dining has an "open-door" policy regarding the maintenance of information we hold and use. Please contact us at any time in any manner to notify us of changes or request for removal from our database.

---

It is important to us that you understand and are happy with how we use your information. Please take time to read this policy in full.

What information do we collect and when?

We collect:

• All information you choose to submit to us by signing up to offers, news or a competition, by sending us emails or texts, by adding posts to any of our websites or apps, by completing feedback surveys, by interacting with us on social media, by speaking to us, booking with us or registering an account with us.

• Full details of the purchases you make on our websites, through our mobile apps and in our outlets. These include the time, date and location of purchase; the things you buy from us; any vouchers, discounts or other alternative means of payment you may use, as well as relevant payment cards such as a credit or debit card.

• Any giftcard or other unique identification numbers we may issue to you from time to time.

• Information on what you view, click on and access in and through our marketing emails and text messages, websites and mobile apps. We also collect this information when you use our WIFI networks to access the internet. We may collect the time and geographic location of your device when you do so. For websites, this information may also include where you came to our outlet from, and where you went when you left it. We also track how often you visit and use our websites and mobile apps.

• Technical information about the devices you use to access our websites and mobile apps. We also collect this information when you use our WIFI networks to access the internet. We collect each device's unique identifying codes (e.g. its "MAC" address), relevant IP address, operating system and version, web browser and version, and geographic location.

• Your social media content where this is in the public domain. This information can include posts and comments, pictures and video footage.

• Information collected independently by online advertising networks (for example Google) through whom we place advertisements. The information we obtain varies from network to network. It often summarises the actions of lots of people, and so does not enable us to identify you individually. It relates to what you view, click on, and access through websites in their network, including the subject matter of the site you started at and where you subsequently go. It may also include their analysis of your behaviour across the wider internet and a profile of you.

How do we use your information?

We use the information we collect for many different things:

• To provide you with our websites, mobile apps and WIFI networks,

• To power our security measures and services for example, so we can recognise your username and password, as well as reset them if you happen to forget what they are.

• To enable us to run competitions and offers for which you have signed up.

• To gather feedback from you about our brands, websites, mobile apps, other services and activities from time to time. We may invite you to provide this feedback on occasion, for example by emailing you. We may use independent research and feedback providers to do so on our behalf.

• To contact you from time to time about things you have told us you want to hear about, for example our brands' news, offers and new competitions.

• To respond to any questions, suggestions, issues or complaints you have raised;

• To respond to any social media posts or other public comments you make about us, our brands, websites, mobile apps, services or other activities;

• To communicate with you about operational changes to our products, services, websites and mobile apps, for example if we were to withdraw one of our apps, or change this privacy policy;

• To perform any contract we have with you including to collect any debts we may be owed;

• To gather statistics about how you and other people use our outlets, websites and mobile apps, WIFI networks and what you think of our adverts, offers, news, competitions, social media and other digital content. We then analyse these statistics to understand if these things appear interesting and meet most people's needs, or if they should be improved, and if so, what design or other changes (e.g. around the nature and timing of communications) would be most beneficial both for our customers, and for our business.

• To monitor use of our websites and mobile apps to see if they are being abused or threatened

• To protect you and our business against other potential criminal behaviour, e.g. fraud or ID theft;

• To understand you better and in particular, your habits, where you are from time to time, your personal circumstances and those of your family or household, and the things you may like, dislike, and be interested in. If we hold accurate information about you, we are better placed to send you tailored offers, news and information that we think you may be interested in.

• To maintain administrative and statutory records about our business

• To enable us and our third party service providers to plan and manage our day-to-day business and related services as effectively as possible, for example in predicting likely sales volumes so we can meet demand;

• To enable us to understand what our customer and user base looks like across all our businesses, from our smallest to our largest outlet. We do this by combining your information with information about our other customers and users of our websites, mobile apps and our WIFI networks, so we can spot trends and common factors amongst everyone.

• To enable us to conduct focussed market research based on those trends and factors, which we can then use to further improve our products and services for all of our customers;

• In the process of anonymising your information so that you are no longer identifiable to us;

• To test new systems and processes as we roll them out (but generally only in anonymous form);

• To analyse whether the money we spend on marketing advertising, on TV, billboards, online and in search engines represents good value for us or not.

We do so in part by matching information common to the various different sources of information we have about you, to build a bigger, richer picture.

How do we share your information?

We cannot run our business or provide many of the services and benefits you expect to receive without involving other people and businesses. We only share your information in accordance with the Data Protection Act 1998.

We share the information we collect with:

• all of our group companies, brands and outlets including new ones we might acquire in the future. For example, we would share your information between Miller & Carter and Nicholson's.

• other people and businesses who help us provide our websites, mobile apps, WIFI networks and related services to you, for example, information technology companies who design and host our websites, payment services companies who enable you to use credit or payment cards with us, and data insight specialists.

• rewards companies which you have signed up to, in order for you to receive the rewards and benefits they offer;

• any new business partners we may have over time, for example if we enter in to a joint venture, reorganisation, business merger or sale of part of our business, the other party may receive some or all of your information.

• our professional advisors for example our lawyers, insurers and insurance brokers when they need it to provide advice to us or help us obtain insurance.

• the Police, local authorities, Her Majesties Revenue and Customs (HMRC) the Courts and any other central or local government bodies where they request it and we may lawfully disclose it, for example for the prevention and detection of crime.

• other people who make a subject access request to us, where we are allowed to do so by law.

We also may share the information we collect where we are legally obliged to do so, for example e.g. to comply with a court order.

Is your information secure?

We take the security of your information very seriously. We comply with the Data Protection Act 1998 which requires us to have in place appropriate security measures at all times, including where we share your information with our suppliers and partners.

Please take care of your own information. For security tips and tricks when using the internet, WIFI and smartphones or tablets, please check out www.getsafeonline.org

How long do we keep your information for?

We can only keep your information for as long as necessary for the purposes set out above. This restriction is set by the Data Protection Act 1998. The precise length of time we hold your information for varies depending on your individual circumstances.

Your rights.

If you want to understand your information rights in full, please check out http://ico.org.uk/ They regulate most UK data and information laws, including the Data Protection Act 1998, and make a wealth of user-friendly information available on their website.

If you want to talk to us about your rights, please feel free to get in touch. See the "About us" section below for our contact details.

Updates to this policy.

We will need to update this policy from time to time as our business changes. We'll endeavour to tell you in advance by sending a service message to you if we hold your email address. Otherwise, please look out for the flags on our websites and materials which indicate we have changed this policy. If you continue to use our services after we've changed our policy, we'll take it that you accept the changes.

About us.

Mitchells & Butlers plc. Our registered company number is 4551498 and our registered address is 27 Fleet Street, Birmingham, West Midlands, B3 1JP. We are registered with the Information Commissioner's Office in the UK. Registration number: Z8628617.